Marketing Processes Automation: successful marketing campaigns lie primarily in the marketing department ability for database segmentation. For an effective segmentation, companies have to establish a customer history track, to know what the selling effort was, what up-selling activities can be programmed, which customers are “numb” and what has been happening to them lately. In very few cases we meet companies that can transform a customer interaction into an opportunity to increase revenue.
When a company realizes the advantages of segmentation, the fact that company has to measure the potential and that it should base any action in relation to this potential, it means this company understands the necessity to implement a customer relationship management solution.
With Microsoft Dynamics CRM you will provide to the Marketing Department useful tools for data segmentation, with high-end features for campaign management and relevant analyses to increase programs efficiency.