Microsoft Unified Communication to Impact SA - CRESCENDO
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Microsoft Unified Communication to Impact SA

Microsoft Unified Communication to Impact SA

Following implementation of Microsoft Office Communications Server 2007 R2, real estate developer Impact Developer & Contractor makes decisions faster and gets a discount of up to 50% of travel and communication, laying the foundation of unified communication (Microsoft Unified Communications).


Despite the financial turmoil that has seriously affected the real estate, Impact D&C S.A. recorded a gross profit bigger with 3% in the first six months of 2009, as compared to early year estimates. Company’s revenues thus aroused to 3.27 million lei. The company also increased its market share during this period and pursued further work on residential complexes in the country, as well as obtaining the permits for developments in Greenfield II and Dealul Lomb in Cluj Napoca necessary in the second half of the year.

With the company’s evolution Impact D&C SA as a major real estate developer, focused on large projects at national level, the amount of communication also increased very much. “We needed a solution that would streamline teamwork, namely a communication solution to facilitate audio and video conferencing,” Impact IT Manager says.


As a Microsoft Voice Partner, CRESCENDO Specialists implemented Microsoft Office Communications Server 2007 R2 solution. At the beginning, CRESCENDO team implemented a solution’s pilot, so Impact team members can test its functionalities.

From our previous collaborations we acknowledged the communication needs of Impact team. We recommended them a testing solution with features such as Instant Messaging, Presence, Audio and Video Conferencing, Remote Desktop, Live Meeting. At the end of the testing period, Impact decided to implement the solution. The reasons are obvious,” Manager of Advanced Software Infrastructure Solutions Team with CRESCENDO Marius Turlea says.


  • The number of trips decreased by 40% – 50%, and so did the transport and communication costs.

With Office Communications Server 2007 R2, Impact team members now communicate at text, voice, audio or video conference level with one or more persons in the company or from wherever they are. One can initiate Web conferences in which team members can share applications, presentations or even desktops. Now, much of the meetings can take place without all those involved to gather to a particular room at a particular time. In addition, one can initiate audio and video conferences with customers and various collaborators in the country by sending a bare online invitation.

  • Substantial time gain

Following implementation of Microsoft Office Communications Server 2007 R2, real estate developer Impact Developer & Contractor makes decisions faster. Through facilities offered by instant messaging, data, audio and video conferencing, Impact D&C SA takes advantage from improved communication. This leads to substantial time gain for different phases of projects, as well as to a more effective remote collaboration. Development of a project is quicker now due to a shorter time of decision-making, communication and implementation.

The client company

Impact D&C SA was founded in 1991 by public subscription, and it is listed on the Bucharest Stock Exchange (BVB) market. The company offers diverse housing solutions, as well as customized complex financial and management services. In 1996 Impact entered the “residential” concept on local market. Since then, the company has developed 16 residential ensembles in five cities, totaling over 2,000 homes and apartments and 25,000 square feet of offices and retail space.


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