MFG/PRO and QlickView at IMDIA Targoviste - Case study - Crescendo
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MFG/PRO and QlickView at IMDIA Targoviste

MFG/PRO and QlickView at IMDIA Targoviste

To analyze the performance indicators, based on the management, control and resource planning, IMDIA chose MFG/PRO as an Enterprise Resource Planning (ERP) solution, integrated with QlikView business intelligence solution, while using Hewlett Packard (HP) hardware platform. All these were provided by CRESCENDO.

Situation:

IMDIA Company based in Targoviste, owner of the trademark Grandi, which positions itself on the meat products market as medium and top level, is a successful example of Romanian entrepreneurship. The company’s activity has been limited so far by the initial production capacity of the plant. In this plant Diana brand meat products have been produced for 15 years. Nowadays, IMDIA has the largest and most modern meat factory in Dambovita County. This factory was built to the highest European standards in 2007, based on a € 2 million project, for which a SAPARD funding of almost 900,000 euros was received.

“To be truly competitive on this market, we needed all available tools with which we could get information in real time and which could allow us to quantify and optimize productivity, getting real production costs, and products traceability. Moreover, good sales order management and supply as well as gathering and reporting commercial information are required”, says Diana Dutescu, IMDIA Administrator.

Solution:

To analyze the management performance indicators, based on the management, control and resource planning, IMDIA chose MFG/PRO as an Enterprise Resource Planning (ERP) solution with integrated QlikView business intelligence platform, while using hardware from Hewlett Packard (HP).

Before deciding to choose the solution implemented by CRESCENDO, IMDIA conducted a selection process in which a full range of solutions were evaluated, offered both by multinational and Romanian companies. IMDIA wished to acquire an ERP adapted to the industry in which it operated, a system designed to provide 100% integration of production equipment with measurement and controlling tools to minimize manual data entry.

Of the total investment in the plant, 4% was required for the purchase and implementation of the standard business solution from CRESCENDO. Half of the amount for purchase and implementation of newly integrated information system was also supported by SAPARD funds.

Benefits:

With the newly integrated management, analysis and reporting system, IMDIA is now able to integrate EU standards with “best practices” in this area, to comply with HACCP norms, to check product quality in real time and to achieve product traceability, in all production process, starting with slaughter to meat products.

In addition,

  • the system offers 100% integration with production equipment and measurement and controlling tools to minimize manual data entry
  • the solution is fully translated into Romanian, allowing data acquisition methods specific to the meat industry
  • the system is open, fully integrated, developed under a unified concept and following a thorough analysis while implementing international standards for organization and management
  • the solution uses relational databases that allow handling of large data volumes and ensures their security and incident recovery

We wanted to implement a system that can provide real-time information needed to support control and decision-making activity. We also took into consideration a easier way to production planning, to its optimization in accordance with the requirements – capacity relation. Furthermore, we wanted the application to be easily implemented in a short time, a requirement that MFG/PRO satisfied. When choosing CRESCENDO, we considered its over 15 years experience in the implementation of integrated software applications, the customer portfolio and the good references on the professionalism shown by CRESCENDO consultants. CRESCENDO got the best relation among the qualitative and financial reasons, as compared with those of competitors,” IMDIA Administrator Diana Dutescu, says.

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